Businesses in the startup or growth phase are faced with a lot of challenging marketing choices on a limited budget. How do you know who your best customers are? What should your website look like? What should you post to social media? What social media platform should you be posting on? How do you differentiate yourself from the competition?

This presentation from Dan Reed, SCORE Marketing Manager, will cover the basics of how to lay the foundations for your marketing strategy without high dollar investments. The webinar will include examples about how different businesses market in different ways, how to identify your ideal customers for your marketing, cost-effective social media strategy, what actually matters when you are building your first website, and how to co-market with fellow entrepreneurs. You do not need a huge marketing budget to have a successful marketing strategy, you just need to be passionate and proactive about your business.