• Marketing for Your Business — Taking Matters Into Your Own Hands

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    October 25, 2022

    As a business owner, you know that marketing is essential to the success of your company. But what do you do if your marketing team isn't meeting your expectations? If you're not happy with the results you're seeing from your marketing department, it might be time to take matters into your own hands. In this post from the Biddeford+Saco Chamber of Commerce+Industry, we'll give you some tips on how to take over your marketing department and get the results you've been wanting.

    Take Another Look at Your Marketing Strategy

    The first step in taking over your marketing department is to revisit your company's marketing strategy. What are your goals? What are you trying to achieve? Once you have a clear understanding of your goals, you can start to implement changes that will help you achieve them. 

    Set Realistic Goals

    After you've revisited your marketing strategy, it's time to set some goals. What do you want to accomplish? Do you want to increase brand awareness? Drive more traffic to your website? Whatever your goal may be, Mind Tools recommends that you make it specific, measurable, attainable, relevant, and time-bound (SMART). This will ensure that your goal is realistic and that you can track your progress along the way.

    How to Find Your Ideal Audience

    According to Oberlo, there are a few different ways to approach this task. First, think about who your product or service is best suited for. What age group are they in? What interests do they have? Once you have a general idea of who your target customer is, you can start to narrow down your list.


    Don't be afraid to experiment. Try out different marketing channels and see who responds best. By trying different things, you'll eventually find the right mix of strategies for reaching your ideal audience.

    How to Research Marketing Channels

    There are a variety of marketing channels available today, and it's important to research which ones will work best for your business. You may want to consider using social media, email marketing, pay-per-click advertising, or even traditional channels like television or radio. Once you've identified which channels will work best for promoting your business, it's time to start creating and distributing content.

    Fine-Tuning Your Marketing Message

    It's important that all of the content you create and distribute has a clear and consistent message. Your customers should know what they can expect from your product or service and why they should choose you over the competition. If necessary, take some time to fine-tune your marketing message until it is clear and concise. You may also want to consider creating buyer personas so that you can tailor your message specifically for each type of customer.

    Measuring Your Marketing Campaign's Success

    Finally, once you've implemented all of these changes, it's time to track the success of your marketing campaign. This involves setting up tracking mechanisms so that you can see how many people are engaging with your content and whether or not they're taking the desired action (e.g., visiting your website). By tracking the success of your campaign, you'll be able to make necessary adjustments along the way and ensure that all of your efforts are paying off.


    If you find that a particular ad didn’t quite hit the mark, edit it and try again. You can go from PDF to doc easily using a free online conversion tool. By changing the file type, you can more easily edit the file before posting it again to see if your changes improved your response rate.

    Implement Steps and See Positive Effects

    Hopefully these tips have given you some ideas on how to take over your marketing department. It takes some effort, but implementing specific steps, you will see improved results from your marketing efforts. By revisiting your marketing strategy, implementing change, and tracking your marketing campaign's success, you can become your own marketing department! 


    Grow your business by building relationships with other local entrepreneurs and accessing unique resources offered by the Biddeford+Saco Chamber of Commerce+Industry. Join us today!